Activation Rate
The share of new users who reach the first moment of real value.
Activation rate = activated users ÷ new users × 100
Why it matters
People who never experience the value usually do not come back.
How to use it
- Define your activation event, such as creating a first project.
- Shorten the path to it.
- Compare new-user groups over time.
Example
If 300 of 1,000 sign-ups create their first project, activation is 30%.