Aesthetic-Usability Effect
People tend to see attractive designs as easier to use.
Why it matters
Good looks can create goodwill, and also hide problems during testing.
How to use it
- Polish the first impression.
- In tests, watch what people do, not just what they say.
- Do not let visual polish replace usability work.
Example
People may forgive a small glitch in a beautiful app, and report that it worked well.