Curiosity Gap
Knowing part of something makes people want to learn the rest.
Why it matters
A gap in what we know feels like an itch. A real glimpse of value persuades better than a description of it.
How to use it
- Show a real, specific part of what is locked.
- Make clear how to see the rest.
- Make sure what is hidden lives up to the glimpse.
Example
Seeing "23 people liked your work" with their photos blurred sells an upgrade better than a list of features.
Watch out
If the hidden part disappoints, people feel tricked. Headlines that promise too much teach people to ignore you.