Framing Effect
The same facts can lead to different decisions, depending on how they are presented.
Why it matters
Wording and units change how good or risky something feels, even when nothing else changes.
How to use it
- Try describing a choice in more than one honest way.
- Keep the full cost visible when you reframe a price.
- Check that the frame helps people understand, not just buy.
Example
"$95 a year" and "$7.92 a month" are the same price, but the second can feel smaller.