Reciprocity
When someone gives us something first, we want to give something back.
Why it matters
Giving first builds goodwill, so a later request feels like a fair trade and not a demand.
How to use it
- Give real value before you ask for anything.
- Make the gift useful with no strings attached.
- Ask for something in proportion to what you gave.
Example
A referral that gives the friend a gift first feels generous. One that only pays the sender feels like selling.
Watch out
A gift with hidden conditions breaks trust, and people remember it.