Value Metric
The thing you charge for, chosen because it grows as customers get more value.
Why it matters
When price follows value, light users can afford to start, and heavy users pay more because they get more.
How to use it
- Find what rises as customers succeed.
- Make it simple to understand and easy to predict.
- Set a free limit that lets people see the value first.
Example
Storage plans cost more as your library grows, so a small user pays little and a big one pays fairly.
Watch out
Avoid charging for what you want people to do more of. Charging per message makes people send fewer.